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Most recent blog posts

Referral Programs vs. Affiliate Programs: Navigating the Best Choice for Your Business

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How to Incentivize Customers to Provide References During the Contract Negotiations Phase

The Art of Referral: 9 Exemplary Referral Program Examples and Their Success Stories

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The Strategist's Arsenal: 10 Essential Elements of Effective Sales Battle Cards

Navigating the Labyrinth of Sales Content Management: Challenges and Benefits

Mastering the Ask: Email Templates That Encourage Powerful Testimonials

The Power of Authenticity: Real-Life Examples of Impactful Video Testimonials

The Power of Gated References: Why Public Testimonials and Case Studies Are Difficult to Collect

Unlocking Success: Key KPIs for Customer Success Teams

B2B Products That Require Customer References the Most: A Data-Driven Perspective

Navigating Enterprise Sales vs. SMB Sales: Key Differences and What to Watch For

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